Honoring the work that
moves the discipline forward.
Each year at Velocity, Northwestern Medill and the Schultz family recognize a leader whose work advances the theory and practice of Integrated Marketing Communications. This year, that honor goes to Wendy Clark.
He didn't just teach IMC —
he invented it.
Don Schultz joined Northwestern's Medill School in 1977 and spent the next four decades reshaping how the world's brands talk to their customers. In the early 1990s, working alongside colleagues at Medill, he formalized what the industry now calls Integrated Marketing Communications — a discipline that put the customer at the center, took a holistic view of media, and tied every communication back to performance in the marketplace.
Thanks largely to his vision, Medill became the first school in the United States to offer a graduate degree in IMC. Schultz authored or co-authored 28 books and more than 150 trade, academic and professional articles, was founding editor of the Journal of Direct Marketing, and was inducted into the Medill Hall of Achievement in 2019.
Velocity is proud to carry his name and his standard forward.
"Start with the customer. End with the result. Everything in between is integrated marketing."
Wendy
Clark.
"One of the most important women in advertising."
Northwestern's Medill School, the Schultz Family, and The Athena Project are proud to present this year's Don Schultz Award to veteran marketer, operator, and agency executive, Wendy Clark.
Wendy is Partner & President at Consello Group, a leading global advisory. She most recently served as the Global Chief Executive of Dentsu International, and previously as CEO of DDB Worldwide — arriving at DDB after serving as President of Sparkling Brands & Strategic Marketing at Coca-Cola North America.
Wendy's career has been widely recognized, including her 2007 induction into the American Advertising Federation's Advertising Hall of Achievement.